So, you've done the smart thing and ordered all the marketing materials for your latest listing—photos, video, detail shots, an Instagram Reel, and even a Zillow 3D tour. Now what? Sure, you’ll upload everything to the MLS, but why stop there? Your marketing materials from Riley Visuals have so much more potential to help you attract buyers and impress sellers.

Here are 10+ creative ways to maximize your marketing materials and get the most out of your investment.

1. Post to Social Media—Again and Again

Let’s be real—social media moves fast. What you post today might not be seen by half your audience, so don’t hesitate to recycle and repurpose your content. Here are a few ways to stretch your materials across multiple posts:

• Photo Carousel on Instagram – Showcase the best shots in a clean, swipeable format.

• Instagram Reel – Post your professionally made reel for maximum engagement.

• Detailed Photos Post – Highlight unique design elements or upgrades.

• Reel Using Detail Photos – Stitch together close-up shots with a trending audio track.

• Full Video Post – Share the full walkthrough video to give buyers the full experience.

• Behind-the-Scenes Reel – Film yourself discussing your favorite details of the home while overlaying images or screen recording the Zillow 3D tour.

Pro tip: don’t post all of your materials in one day! Because social media come and goes like the tide, you want to stretch out your content schedule to get the greatest impact. 

2. Run an Ad + Create a Landing Page

If you want to go beyond organic reach, put your content to work in a paid campaign. Take your best listing photo or video and run a targeted Facebook or Instagram ad. Drive traffic to a landing page that features all of your listing’s marketing materials—photos, video, virtual tour, and open house details—making it easy for interested buyers to get all the info in one place. Don’t know how to create a landing page? Each listing we deliver comes with it's own!

3. Boost Your Email Marketing

If you’re not sending regular emails to your past clients and potential buyers, you’re missing a huge opportunity. Here’s how you can use your Riley Visuals deliverables in email campaigns:

• Feature Active Listings – Keep buyers in the loop about available properties.

• Showcase a Past Sale – No current listings? Highlight a memorable past transaction—talk about the story behind it, the challenges, and how you got it sold.

• Spotlight Home Features – Create themed emails (e.g., “Our Favorite Kitchens of the Year” or “Best Backyard Spaces from Our Recent Listings”).

4. Leverage Print Marketing

Digital marketing is powerful, but print is far from dead! Use your listing materials to create:

• Open House Flyers – Include QR codes linking to the video tour or listing site.

• Mailers – Target local homeowners with just-sold or just-listed postcards.

• End-of-Year Highlight Pamphlet – Recap your biggest sales and market insights.

5. Create Meaningful Client Gifts

A great way to stay top-of-mind with past clients is through thoughtful, personalized gifts. Consider these ideas:

• Custom Christmas Ornament – Feature the year they bought or sold their home. See link: https://www.shutterfly.com/ornaments

• Motion Book with Video Walkthrough – A unique keepsake they can display and relive their home. See link: https://themotionbooks.com/shop/blank/

Final Thoughts

Your marketing materials aren’t just for listing a property—they’re tools to build your brand, engage your audience, and grow your business. By repurposing your content across different platforms, you’ll maximize exposure and generate more leads without extra effort.

At Riley Visuals, we provide high-quality photography and videography designed to elevate your listings and help you stand out in the market. Need help with your next property? Let’s make it shine!