9 Creative Real Estate Video Ideas to Make Your Listings Stand Out
- Kaleb Riley
- Aug 12
- 2 min read

If your listing has been sitting on the market, you’re not alone—it’s a tough market out there. To get noticed, you might need to do more than post another basic walkthrough. The good news? There’s no shortage of fresh, scroll-stopping ways to show off a property.
Here are nine creative video ideas—complete with examples—to inspire your next listing shoot.
1. The Speed Tour
Short attention spans are real, so give your audience a quick, high-energy tour of the home in 30 seconds or less. Pair quick cuts with upbeat music, and make it feel like a fast-paced highlight reel. This style works great for social media, where people are scrolling quickly.
2. Hire Your Children
Get the kids involved! Whether they’re pointing out their favorite features, running through the backyard, or “hosting” the tour, kids bring a relatable, emotional pull that parents can’t resist. It’s lighthearted, authentic, and instantly memorable.
3. Sell the Dream (with Friends)
Instead of just selling the house, sell the lifestyle. Ask friends to help stage a day-in-the-life: cooking in the kitchen, lounging by the poo, eating pizza on the floor. Viewers start picturing themselves in the space—not just walking through it.
4. Tell Your Story
Make it personal. Talk about why you love this home, or in the case of this example, how you got the listing. Are the homeowners your friends? Have you had memorable experiences there? Storytelling makes people feel connected to the property and to you as the agent, building trust and interest.
5. Call Out the Haters
Turn criticism into content. If people have been making comments (“It’s too small,” “It’s too far from the city”), address it head-on in a playful or clever way. This approach flips objections into selling points—and shows confidence in the listing.
6. Host a Creative Open House
Instead of a standard open house, make it an event—a wine tasting, live music night, or art gallery. Or in the case of this example, a progressive open house! Film the experience so even those who didn’t attend feel the vibe and want to see the home in person.
7. Freeze Time
Use a cinematic trick—like having people freeze in place while the camera moves around them—to create a magical, dramatic effect. It’s visually striking and makes viewers pause their scroll just to see what’s happening.
8. Make it a Lifestyle Movie
Skip the talking altogether and create a mini-movie. Capture beautiful, cinematic shots of the home and the surrounding area, set to music, and tell the story entirely through visuals. Perfect for luxury or vacation properties.
9. Pretend to Live in It
Film yourself “living” in the home—making coffee in the kitchen, reading by the fireplace, working in the office. This approach makes the property feel warm and inviting while helping buyers imagine what life there would be like.
Final Tip: The key to making a stale listing shine is to stop thinking like a salesperson and start thinking like a content creator. Your goal isn’t just to show the house—it’s to make people feel something about it.
Let us know if any of these ideas caught your eye, we can help make it happen!
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