If your listing has been sitting on the market, you’re not alone—it’s a tough market out there. To get noticed, you might need to do more than post another basic walkthrough. The good news? There’s no shortage of fresh, scroll-stopping ways to show off a property.

The Big Change: Instagram Content Is Now Indexed by Google Until now, Instagram has been considered a “walled garden.” This means that while people could view your Instagram profile on the web, your actual posts, reels, captions, and hashtags were not searchable on Google. Only your username and profile bio showed up in search results. But that changed on July 10th.

Let’s be honest—why do real estate photos and videos even matter? Sure, the easy answer is that they’re required to list a home on the MLS. If you want to sell a house, you’ve got to have them. But at Riley Visuals, we believe the truth runs deeper than that. When it comes to selling a property, the core job of your photos, video, and 3D tours isn’t to sell the house. It’s to get potential buyers inside the house.

You ordered all the marketing materials for your latest listing—photos, video, detail shots, an Instagram Reel, and even a Zillow 3D tour. Now what? Sure, you’ll upload everything to the MLS, but why stop there? Your marketing materials from Riley Visuals have so much more potential to help you attract buyers and impress sellers. Here are 10+ creative ways to maximize your marketing materials and get the most out of your investment.